Doing More with Less: Global Patent Prosecution Strategies Under Cost Pressure

Shruti Costales is the Owner & Founder at Shruti Law PLLC®. Shruti is a licensed US patent attorney and has worked in private practice, in-house, and with the Federal Government. She has 20+ years of deep legal experience in handling patent and trademark application drafting and prosecution, patent counseling, patent litigation, IP transactions, complex commercial transactions including drafting and negotiating XaaS agreements and handling FED/SLED agreements, supply chain agreements, product counseling, and due diligence and mergers & acquisitions related assessments. Her experience includes working in the chemicals/materials technologies (e.g., microelectronics including semiconductors, integrated circuits/chips, microprocessors, and memory devices; batteries and fuel cells; catalysts; polymers; additive manufacturing; food/nutrition; nanotechnology; oil and gas; tire and rubber; building materials/composites; water treatment/purification; tobacco/nicotine products; filtration solutions; performance materials; and consumer goods), life sciences/healthcare technologies (e.g., biotechnology & diagnostics; pharmaceutical – small molecule and large molecule; medical surgical products; dental & ophthalmological solutions; and purification and filtration technologies), electrical & computer technologies (e.g., electronic devices and components; consumer electronics; microelectronics including semiconductors; and financial, business, and fintech services), and mechanical technologies (e.g., automotive and smart mobility technology; mechanical components; and medical devices). Shruti has a BS in Chemical Engineering from Purdue University and a JD from Franklin Pierce Law Center (now the University of New Hampshire School of Law). She is a member of the Patent Pathways® Board of Directors. Shruti is currently Vice-Chair of IPO's Small/Micro Company & Law Firm Committee. Over the last decade, Shruti has co-led IPO's DEI and Women in IP committees where she co-authored many white papers, guides, and toolkits. Recently, Shruti led and co-authored a collaboration between ADAPT and IPO for a Practical Guide on Allyship, Mentorship, & Sponsorship. 

Erik Perez is an experienced Intellectual Property and Legal Operations Leader with a strong background in the oil & energy and chemical industries. Erik brings a unique blend of technical expertise and strategic leadership, with a proven track record in driving operational excellence, managing complex legal ecosystems, and fostering innovation. Erik holds a Ph.D. in Analytical Chemistry and an Executive MBA focused on Leadership and International Business. Erik has a deep understanding of chemistry and R&D environments paired with firm/vendor management, data & analytics, and business strategy. He’s also passionate about developing people, transforming processes, and leveraging digital solutions to streamline legal functions. As an internationally invited speaker, Erik has enjoyed sharing insights on intellectual property, legal finances, operational excellence, process improvement, and leadership.

Hunter Yancey Jr.  practices intellectual property law focused on patent law while leveraging over two decades of experience. His current Qualcomm role is lead patent counsel for wireless connectivity and compute technologies. This dynamic role includes patent preparation and prosecution; legal support for advocacy, litigation, and licensing activities; providing counsel to business and technical leads on various patent matters; and partnering with IP team colleagues to develop and hone protection strategies for Qualcomm’s intellectual property. Prior to Qualcomm, his firm experience included an array of intellectual property matters at Troutman Sanders in Atlanta. Hunter holds a EE bachelor’s degree from Georgia Tech and a JD from UNH’s Franklin Pierce School of Law.