How To Protect Your Brand Internationally Using Graphic Logo Trademarks (RECORDING)

International brand protection is both complicated and increasingly important.  In many countries, trademark owners combine copyright actions with trademark Infringement actions when engaging in anti-counterfeiting efforts.  In an increasingly digital marketplace, it behooves IP owners to be familiar with innovative approaches to enforce their trademarks and copyrights internationally — and with the effectiveness of including graphic logo trademarks in their portfolios. 

Our panel, led by moderator Ms. Jacqueline Allshouse-Hutchens (Procter & Gamble Co.), will discuss the intersection between trademark rights and copyrights as it relates to graphic logo trademarks, and best practices for using these trademarks to protect your brand.  It will not just address how graphic logo trademarks may be used in developed economies, but how they have particular value in emerging markets, such as in India, China, the Asia-Pacific, and Africa where, for a number of reasons, consumers are more likely to recognize and associate a logo mark with the goods and/or services than a word mark. 


Sheja Ehtesham, ALG India Law Offices LLP

Victoria Longshaw, Houlihan² Patent and Trademark Attorneys

Andreas Renck, Hogan Lovells LLP


Jacqueline Allshouse-Hutchens, Procter & Gamble Co.

Jacqueline Allshouse-Hutchens

Procter & Gamble Co.

Sheja Ehtesham

ALG India Law Offices LLP

Sheja Ehtesham is a managing partner at ALG India Law Offices LLP, where she focuses on trademarks, service marks, trade dress, domain names, and industrial designs.  She is responsible for trademark and design portfolios of several large multinational and Fortune 500 companies.  Her profile includes preparing and filing applications for registration of trademarks, designs, and copyrights; drafting and filing responses to office actions; and drafting and filing affidavits of use.

Victoria Longshaw

Houlihan² Patent and Trademark Attorneys

Victoria Longshaw is a partner at Houlihan² Patent and Trademark Attorneys.  She practices in the field of trademarks and designs before both the Australian and New Zealand intellectual property offices.  Her practice also includes drafting, prosecution and litigation of mainly biochemical, pharmaceutical, chemical engineering, metallurgy, process technology and mechanical matters before the Australian and New Zealand patent offices.  She is a Vice Chair of IPO’s International Trademark Law & Practice Committee.  

Andreas Renck

Hogan Lovells LLP

Andreas Renck is a managing partner at Hogan Lovells.  He has been advising on intellectual property law, particularly EU trademark and Community design law, and international IP prosecution and litigation, for a number of international clients.  He has been involved in thousands of application and opposition proceedings before the EUIPO in Alicante.  His knowledge and skills span from representing clients in major cases before the General Court and Court of Justice in Luxembourg, to coordinating litigation proceedings in various European countries, to coordinating worldwide and regional settlements.


How To Protect Your Brand Internationally Using Graphic Logo Trademarks (RECORDING)
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Open to view video.
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4 Questions
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